Summary
Senior Web Designer & Developer with 16+ years of experience building scalable, user-focused digital solutions across SaaS, government, and private sectors. Specializes in custom Webflow and WordPress development, CMS architecture, and SaaS platform design (CPQ/CRM tools).
Proven track record of translating complex business requirements into intuitive, high-performing web applications and systems that improve workflows, user adoption, and operational efficiency. Combines strong UX/UI thinking with technical execution and systems design.
Education
Bachelor of Communication Design
Griffith University – Queensland, Australia
Advanced Diploma, Graphic Design
St. Lawrence College – Ontario, Canada
Core Expertise
- Custom Webflow Development (Advanced CMS, animations, responsive systems)
- Custom WordPress Development (theme customization, CMS structuring)
- SaaS Product Design (CPQ, CRM, internal tools)
- UX/UI Design & User Flows
- CMS Architecture & Content Systems
- Large Format Printing & Vinyl Shop
- Design Systems & Scalable Component Libraries
- HTML, CSS & Front-End Implementation
- SharePoint & Intranet Development
- Process Automation & Workflow Optimization
- Adobe Creative Suite
- Microsoft Office
- Metalphoto & Screenprinting
Web & Systems Developer | GLLS
2018 – Present
- Design and develop custom SaaS solutions, including CPQ and CRM systems that improve internal workflows and user adoption
- Lead end-to-end Webflow builds, including advanced CMS structures for dynamic, scalable content
- Architect and maintain company-wide CMS and documentation systems, improving accessibility and content management efficiency
- Build and manage the corporate intranet, streamlining internal communication and operations
- Establish and enforce design systems, UI standards, and reusable components across platforms
- Collaborate with stakeholders to translate business needs into functional, user-friendly digital tools
- Mentor junior designers and support cross-functional team development
Graphic Design Technician | Department of National Defence
2014 – 2018
- Led the Illustration & Imaging department, overseeing high-volume production and mentoring team members
- Managed large-format, print, and signage production, including banners, environmental graphics, and vinyl installations
- Produced technical documentation and booklet materials, ensuring accuracy and compliance with national standards
- Specialized in Metalphoto and screenprinting for military and operational use
- Developed custom swag and military memorabilia, supporting branding, morale, and events
- Supported charity and base-wide initiatives, delivering branded assets under tight deadlines
- Built and maintained SharePoint sites and internal tools to streamline operations and documentation access
- Managed end-to-end project workflows including budgeting, procurement, and logistics
- Implemented process improvements and standardized systems to increase efficiency and reduce turnaround times
In House Designer | McCoy Bus Service & Tours
2010 – 2014
- Led development of one of Canada’s first custom online booking platforms for a bus tour company, integrating UX, business logic, and customer workflows
- Designed and developed custom WordPress websites for multiple sub-organizations, creating scalable CMS structures and consistent brand experiences
- Managed end-to-end marketing initiatives, including campaign strategy, execution, analytics, and budget planning and allocation
- Provided customer service and trip coordination, acting as a primary point of contact for bookings, inquiries, and issue resolution
- Handled trip and insurance bookings, ensuring accuracy, compliance, and seamless customer experiences
- Served as trip lead on tours, coordinating logistics, managing groups, and ensuring high-quality customer experiences
- Established cross-department design systems and marketing standards to improve consistency and efficiency
- Balanced creative, technical, and operational responsibilities in a fast-paced, customer-focused environment
In House Designer | G&R
2006 – 2010
- Designed and implemented company-wide systems, forms, and workflows aligned with national safety and compliance standards
- Managed and operated an in-house vinyl production shop, producing signage and graphics for projects and branding
- Installed vehicle graphics and on-site signage, ensuring quality, durability, and brand consistency
- Designed and developed WordPress websites to support company visibility, marketing, and customer engagement
- Managed project budgets and purchasing processes, optimizing cost efficiency across jobs and materials
- Ensured all job site safety requirements were met through proper documentation, communication, and process adherence
- Executed marketing initiatives from concept through delivery, supporting business growth and brand development